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eGifter Launches AI Tools for More Creative Gift Cards This Holiday Season
Now live on eGifter.com and available for merchants to add to any gift card program
HUNTINGTON, N.Y., Oct. 07, 2025 (GLOBE NEWSWIRE) -- eGifter, the gift card technology company pioneering AI for the gift card industry, today announced two new AI products: eGifter AI Personalization™, which lets shoppers generate digital images to accompany eGift cards, and eGifter AI SmartScreen™, which automatically reviews customer-submitted content for brand-appropriate material.
- eGifter AI Personalization: Uses generative AI to turn shopper prompts into custom image designs that accompany digital gift cards. The personalized image is delivered with the eGift card, adding a visual, emotional touch to birthdays, holidays, corporate gifts, and more. No design skills needed—just type a few words and preview the result in seconds.
- eGifter AI SmartScreen: Instantly reviews customer-submitted text and images to detect profanity, hate speech, nudity, and other brand-risk content using AI models trained on eGifter’s extensive moderation data. It gives merchants real-time protection from inappropriate user-generated content without the lag or cost of manual review queues.
“Consumers love the thoughtfulness that today’s personalization tools make possible,” said Tyler Roye, CEO and co-founder of eGifter. “Brands want to meet that demand with innovation, but they also need cost-effective ways to manage the risks of user-generated content. With eGifter AI Personalization and eGifter AI SmartScreen, you get more creative freedom for shoppers and automated guardrails for merchants.”
Both AI tools are live now on eGifter.com, eGifter’s consumer marketplace that also serves as a proving ground for technology before it’s rolled out to merchant partners. Merchants can explore these and other AI-driven tools on the eGifter Merchants AI Tools page.
About eGifter
Founded in 2011, eGifter is a leading gift card technology company powering secure, scalable solutions for consumers, merchants, and businesses. The eGifter ecosystem includes eGifter.com for consumer gift card purchases; eGifter Rewards™ a full-featured platform for enterprise rewards and incentives; Rewards Express™ a self-serve option for small business and impromptu rewards; and eGifter Merchants™, enabling brands to build and manage gift card programs with white-label storefronts, B2B tools, appeasement solutions, and global payments. In 2025, eGifter launched eGifter.ai to accelerate responsible, strategic AI adoption across the gift card industry.
Media Contact
Shelley Hunter
shelley@egifter.com
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